SEO copywriting and uniqueness as its basis

1. Copywriting text - trust, but verify! How to check the technical indicators of the article?
2. How to check SEO copywriting texts most effectively? Recommendations at last.

Greetings to my blog readers!

I continue a series of articles about SEO copywriting of texts and I would like to talk more today about such an important parameter as uniqueness. How to check the uniqueness of the article provided by the copywriter? Can programs be wrong? I suggest to understand.

Yes, it is from her that SEO- copywriting begins. Because even the most beautiful and competent text, being non-unique, will not bring you any results in SEO promotion. The minimum threshold for uniqueness is usually set to 80%. That is all that is lower, you can safely wrap back. However, such a percentage is permissible only in the case of very specific topics where there are a lot of stable expressions or terms in a few words. In all the others, I recommend putting at least 95% in the technical assignment to the copywriter.

But the article is written, the copywriter declares that it fully complies with the TZ and you just have to check. And if you can calmly cope with readability and design yourself, then checking keywords can take a lot of time, and checking uniqueness without aids becomes impossible. How to check the main characteristic of SEO copywriting - uniqueness?

Copywriting text - trust, but verify! How to check the technical indicators of the article?

To date, there are many programs and services. I propose to consider the most popular and effective ones.

Let's start with the programs for checking the occurrence of keywords:

Very handy program that allows you to check the availability and the correct number of occurrences of keys. You manually set all the necessary phrases, after which you will see the percentage of each entry. In addition to the percentage of occurrence of the key in the text, the program gives such a parameter as “nausea”. He tells you about re-spamming with keywords, so if the indicator is above 8, then it is best to reduce the number of keywords.

Remember that text-copywriting will not be effective when spamming! In addition, Textus Pro is interesting because it allows you to calculate the cost of a copywriter, which will save you a decent amount of time. Of the minuses I can name only the lack of an online version and a version for Makosi.

Semantic text analysis from Advego. In addition to the percentage of occurrences of keywords, it is characterized by the presence in statistics of the number of unique words, stop words, nausea, and grammatical errors. Frustrating here, in principle, only the lack of settings.

• seotxt.com/service/optimizer

Another online service for checking keyword density. Unlike Advego, it has more advanced settings - you can specify which words to ignore in the text, whether to consider numbers and too long phrases. The optimizer can be placed on your site (the manufacturer has already prepared the code), which would be a good solution for advertising studios and SEO agencies.

• istio.com/rus/text/analyz

There are no subtle settings in this online service, but you can immediately check the spelling with the text.

Of course, there are considerably more services that can check the density of keys and almost every day new ones appear. It is more convenient for me to download a couple of programs so that they are always on the computer at hand, but you can choose the most comfortable way for you.

Let us proceed to check the uniqueness of the text copywriting. Here everything is much more complicated, because Services and programs differ from each other in their algorithms.

Advego plagiatus

Perhaps one of the most famous programs for testing uniqueness. Here, besides uniqueness, there is also a second parameter - the presence of rewriting. Despite the fact that the administration at the Advego Exchange prohibits refusing copywriters on the basis of the rewriting rate, there are customers outside its borders who continue to demand 100% / 100%.

The recommendation not to use this parameter in the assessment is due to the fact that if the second indicator is low, it is not necessary for you to get rewriting.

Take, for example, the text of the car repair. A copywriter needs to paint a brake shoe replacement sequence. He writes from scratch, making the text as unique as possible, which is confirmed by the 100% parameter of uniqueness. But the rate of rewriting suddenly goes 50%.

Why so, because the author (try it yourself!) Wrote, what is called, from the head, based only on his knowledge? Yes, because there can be no other sequence of actions and, anyway, the text will look a bit like a number of other articles on the web. At the same time, search engines will consider it unique.

Advego is in principle renowned for its suspicion with a bit of overkill. Please note - by default, the program is worth checking with shingle two. What does it mean? What antiplagiat looks matching phrases from just two identical words in a row! You can change this in the program settings.

The main advantages of the program:

• Online technical support
• Text copywriting is checked from all sides - a large number of settings
• Completely free, without restrictions on the number of checks

Minuses:

• Too much suspicion
• Very slow check
• Too frequent appearance of captcha when checking
• The lack of an online version and a version for Makoshi

Etxt antiplagiat

Another program that is very popular. Frankly speaking, Advego and Etxt are so similar to each other, that you inevitably think about it - do they have the same roots? The same slowness, suspicion, the same frequent appearance of a captcha, but no less rich choice of settings. From my own advantage, I can only note the presence of a version for Mac computers.

Text.ru

The most popular of online services. It is mostly free, although it requires registration after a certain number of checks. The service is quite strict with respect to the text, but the number of “false positives” is much less. Those. if text.ru shows low uniqueness, then most likely you get a rather superficial rewrite, because the service does not use a shingle method of verification, but a more subtle algorithm, taking into account the location of paragraphs, a group of words, etc.

Many authors complain about this service, but I want to draw your attention to the fact that a professional copywriter can even perform a rewrite so deeply that text.ru will put him 100%. The problem remains only in the verification of narrowly specialized texts, the meaning of which can indeed be repeated.

The main advantages of the service:

• Strict, accurate verification without undue suspicion
• A huge set of functions (spelling, spamming, water, etc.)
• Ability to work from any computer
• Lack of captcha

Minuses:

• The check queue can be quite large, so you have to wait from a minute to 5-10 minutes
• Link verification is exclusively paid.
• Difficulty checking narrowly specialized texts

Content-Watch

An online service that uses an algorithm similar to text.ru. The service, which is exactly what the authors who use surface rewriting do not like. And indeed, CW easily calculates the presence of rewriting, neither word permutation nor synonymization of the entire text helps. Only a complete reformulation, change of form, because in fact, a competent presentation of the text after reading, and not just copying it with the replacement of words.

The service is paid, although it offers 5 free checks every day. However, in fairness it should be said that their prices are very reasonable and start at 150 rubles per month (as of February 2017) for 150 checks per day.

The main advantages of the service:

• Extremely accurate verification without undue suspicion
• High scan speed
• Ability to check both text and site pages
• Affordable rates and a large selection of payment methods.

Minuses:

• The program is paid, and the provided 5 checks per day may not be enough
• Restrictions on the size of the text - no more than 15,000 zbp
• There is no possibility to edit the text in the check window (you have to fill in the corrected text again)
• The difficulty of working with highly specialized texts

How to check SEO copywriting texts most effectively? Recommendations at last.

Having examined each program and online check-in services in detail, I will go over specific tips that will help you in checking articles for proper SEO copywriting of texts :

• If you are not ready to allocate a large amount of time to check, I recommend not using Advego and Etxt, since with them you will have to enter captcha almost every minute. This does not happen every time, but when the program as much as possible wants your attention, you can never know in advance.
• If you need to regularly check a large number of texts , it is better to use text.ru and Content Watch services, which offer a good verification speed. The second option is to use downloaded programs in order not to multiply the number of tabs in the browser.
• If it is important for you to consider the text in as much detail as possible , then I recommend using text.ru + an online SEO testing service from Advego. The first will show you the uniqueness, spelling and spamming, and the second - the density of keywords.
• If you ordered a highly specialized subject , one way or another you will have to delve into the text much deeper than in other cases. I recommend using text.ru and Content Watch, but be sure to look at the links that are indicated as the source of the text. If you see that there are no real repetitions, and the indicators are above 80-90% uniqueness, you can take the article! However, real problems occur only with high-tech topics, medicine and jurisprudence. If a copywriter tells you that he cannot make a unique article about a beauty salon or suburban real estate, I recommend thinking about changing the author.
• It happens that you need to insert into the article a whole piece of non-unique text . For example, to give a fairly voluminous quote from the law. What to do in this case? Check the article without a quote, and when placing it, place the phrase in the <noindex> tag. From the index so you will not hide the text, but the search engine will understand that this is a quote, and will not take it into account when assessing the uniqueness.

Follow these tips and your SEO copywriting of texts will satisfy the requirements of search engines, which will allow you to occupy high positions in the issue.

Write in the comments if today's material was useful and about what exactly you use to check the texts!

I also recommend to read the previous articles on the topic:

First: " SEO text. Not all articles are equally useful! "

The second: " Text Optimization with Keywords "

Third: " How to effectively interact with a copywriter? "

See you soon, dear readers!

Respectfully, Yuri Popov .